The Benefits of Vibration Foam Rolling by Dr. Mike Clark

22nd July 2014

The benefits of foam rolling are widely known by many people, however few know the reasons behind the value in adding vibration to the equation. To simplify, the body’s muscular system functions as a result of connective tissue that provides a network of support and structure for the body: the fascia. The fascia in our bodies determines how we move, our perception of pain, our posture and the overall functionality of our muscular system. When our fascia is compressed through the application of pressure from foam rolling, the golgi tendon organs are stimulated which provides an inhibitory effect on the muscle spindles, allowing for better tissue flexibility. This is commonly referred to as myofascial release, which ultimately prevents muscle aches, improves recovery of the muscles, increases physical mobility, flexibility and thereby our performance.

 Combining vibration at a certain frequency with the pressure and muscle stimulation from foam rolling, the nervous system is inhibited as the muscle spindle has a difficult time responding to frequency over 30 HZ.  This increases flexibility and range of motion, which should be utilized as part of movement preparation prior to performing a dynamic warm up. Foam rolling and vibration post-activity also helps the muscle recover quicker and improves restoration of the loss of range of motion, which naturally occurs with intense activity.

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 The VYPER by Hyperice is the first tool that successfully combines high-intensity vibration with a compact outer shell, or “foam” roller, to deliver these optimal results. The VYPER uses a rechargeable high-powered lithium ion battery, (the same type of battery that powers a Tesla), to deliver three different frequency levels through a high-performance air injected (eco-friendly) polypropylene shell. It’s designed to lengthen muscles and increase circulation, helping reduce soreness and stiffness in muscles for better recovery. The VYPER takes the experience of “foam rolling” to another level, and is used by several of the world’s elite professional athletes.

image"I’m always looking to challenge and push my body to the next level. The VYPER helps me prepare my body so I can train at a high level and helps me recover faster so I can get back at it the next day. I use the VYPER every day to keep my body in peak condition." - Adrian Peterson, NFL MVP

"As an athlete I am always looking for the best tools and technology to help keep my body healthy. The VYPER prepares my body for training and helps my muscles recover after games. It is an essential part of my routine and enables my body to perform at the highest level through the grind of a long season. - Blake Griffin, NBA All-Star

 After several years of wear and tear on the body, people end up losing range of motion and flexibility and most active people want to regain this range of motion so they can continue to do the things they want to (and used to) be able to do. The VYPER allows one to move better, and help others move better.  The effects for those who are active are truly remarkable.

Get the VYPER exclusively on Kickstarter, available now: 

https://www.kickstarter.com/projects/74007868/the-vyper-by-hyperice

 

The Importance of Cold Therapy For Recovery by Dr. Mike Clark

25th June 2014

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As a sports medicine specialist dedicated to human performance and advanced recovery solutions, I’m always looking for the latest and most effective methods to enhance my practice. I had been following Hyperice and their dedication to improving cryotherapy treatment, or cold therapy, for quite some time before officially partnering with the injury prevention and recovery-focused brand earlier this year. After extensively testing their innovative ice compression device line, I appreciated their dedication to creating effective cryotherapy solutions, as cold therapy has always been a pillar in recovery treatment. 

There are several reasons why cryotherapy is essential in this process. Most people know that cold temperatures are often used to treat swelling, pain and muscle spasms as a means of speeding up recovery time. This happens through a process called “vasoconstriction” where toxins are flushed from the muscle and skin surface tissues, enriching the red blood cells with oxygen, nutrients and enzymes while toxins are flushed from peripheral tissues. Cryotherapy also increases the body’s metabolic rate, which helps athletes overcome performance plateaus and increases energy. It promotes the overall feeling of wellness and vitality, which is proven to boost performance in an elite, technologically advanced way.  Adding compression to the equation is equally important because it increases oxygen flow to the muscles, which not only speeds up the recovery process, but also allows you to exercise longer. Compression also facilitates improved removal of exercise induced metabolic byproducts both during and after exercise which helps maintain muscle strength and performance and thereafter speeds up your recovery time. 

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The combination of both ice and compression is the ideal solution for treating wear and tear on athletes bodies, which over time can reduce all stiffness and swelling associated with arthritis. Cryotherapy treatment is tested and proven to facilitate positive results, and Hyperice is on the forefront of science, technology and innovation in this incredibly important recovery process.

For a comprehensive diagram on how cryotherapy benefits athletic performance and recovery, see below:
*(Source CryoUSA) 

My Inspiration Behind Hyperice - Anthony Katz, Hyperice Founder

15th April 2014

I often get asked the question, “Where did you get the idea to start your company?”  When people ask me that, I feel it’s hard to give a simple answer because it probably requires a longer answer than they want to hear in casual conversation.  While on some level there is a simple answer to the question, there is a deeper and more personal reason I started Hyperice.  Before I invented the device that I would name my company after, I did have a larger vision for what kind of brand I wanted to create.  This vision was based on a common goal that I shared with the professional athletes I was coming into contact with.  I wanted something as bad as they did- albeit for a different reason.  But what was it?  What did we ultimately want?  Wait, let’s back up a second….

 I hit the lottery by being born and raised in a coastal town in Southern California where you could play sports and be active year round.  I started playing multiple sports at a young age and had little interest for school - like most creative people I know.  I played high school basketball and baseball and continued to play the latter avidly during my college years and throughout my 20’s.  By my late teens, I started working out regularly and was dedicated to my training, diet and overall fitness.  Contrary to what I thought at the time, I didn’t train smart- thanks mostly in part to lifting too much and stretching too little over the course of 10 years.  I neglected the most important parts of training for someone over 25- balance, stability, range of motion, and flexibility.  As a result, all of my dynamic movement patterns that are essential for playing basketball had been severely limited.   All the years of lifting heavier than I ever needed to had ruined my lower back- which set off a chain reaction of negative effects in my body.  When your lower back shuts down, the whole body’s system of movement is completely compromised and you just can’t move well enough to do anything physically dynamic.   

This was all happening to me at the same time as some of my friends and people in my network were playing collegiately and professionally.   Me being curious and observant, I started noticing how much time and effort these professional athletes were putting into their recovery routine.  I quickly saw the link between recovery and injury prevention and how the two are inseparable.  It became clear to me that by taking the proper recovery steps, an athlete can significantly reduce the risk of injury and at the same time, better prepare his/her body to perform at the optimal level.  I immediately saw how this was missing from how I had been living.  If I wanted to get my body to function how it used to, I needed to start adopting some simple recovery and injury prevention practices I had been observing.  

I knew there was no magic bullet solution to getting my body back to form, so I made changes in several areas of my lifestyle.  I went gluten and dairy free in my diet, started doing yoga (on occasion) and foam rolling regularly to improve my flexibility.  I also started icing after playing basketball or doing anything taxing on my body.  Nearly all the professional athletes I knew iced regularly.  Some would ice previous injuries, but most of them iced as a means of recovery and to prevent inflammation in the body.  I iced very little in my playing days when I was young, but now in my late 20’s I started icing to help reduce inflammation after I played (which had become less frequent) and used the same technique as the professional athletes I knew- a plastic bag of ice and some form of wrap for compression.  I found it odd that I was holding an iPhone in one hand (a marvel of modern technology) while icing my knees and back with plastic bags of ice.  I began thinking of a better way to deliver this treatment knowing that icing was one of the pillars of athletic recovery.  There were some devices on the market, but I figured if all these athletes were still using plastic bags-  no one had really nailed it yet.  I did some research on cold therapy and eventually came up with a simple idea for an air removal system that would become the heart of the device’s technology. I created and built a crude set of prototypes and brought them to an aerospace engineer (who I work together with to this day).  It took us almost 2 years of navigating through the rough waters of product development before really getting the product right.  We named the company after the device and I started seeding it with NBA and NFL players.  What happened after that, and who it happened with will be the subject of future blogs I’m sure.  

But what was the common goal I shared with the professional athletes?  What was my grander vision for starting this company?  …. We all want to move better.  I want to move better so I can do all the things I love to do for as long as I can and to continue to lead an active and healthy lifestyle- like so many ordinary people.  Professional athletes want to move better because it is an essential part of their craft, and livelihood.  They want to move better because they want to perform better for as many years as they can so they can achieve all their goals- both as an athlete and to make as much money as they can for as long as possible.  For me, I think there is a deeper fear inside me that someday I wouldn’t be able to do all the other things I did in my youth.  We don’t stop doing the things we love to do because we stop enjoying them,  we only stop doing them because eventually our bodies don’t move well enough to do them anymore.  This is something you never even think about when you’re young, but when your body starts to fail you, those thoughts become permanent residents in your head.  At some level, aging is the loss of movement over time.  As I move forward, everything I create will be out of that fear of aging and the desire to keep doing the things that keep us young.   

- Anthony Katz, Hyperice Founder 

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